Master's degree in senior management and executive management
600 hours | 60 ECTS | Online
Introduction
The Master’s in Senior Management and Executive Leadership at the Fernando de Magallanes University and Business School is designed to train professionals who aspire to hold strategic leadership positions in national and international organizations.
This program offers a comprehensive vision of business management, focusing on high-level decision-making, strategic planning, change management, and the ability to lead multidisciplinary teams in competitive and globalized environments.
Objective
To train professionals and executives to effectively lead organizations in highly complex and competitive environments, enhancing their managerial skills, strategic vision, and decision-making capacity across all key areas of business.
Methodology
- Lectures, workshops, and real case studies.
- Business management simulators.
- Cross-cutting project applied to the student’s reality.
- Continuous assessment based on performance.
Curriculum
Teamwork, leadership, and negotiation techniques (60 h)
- Estilos de liderazgo y liderazgo situaciona.
- Motivation and cohesion of high-performance teams.
- Conflict resolution and mediation.
- Strategic negotiation and persuasion tactics.
- Coaching and mentoring for team development.
Marketing management (60 h)
- Segmentation and positioning strategies.
- Brand development and value proposition.
- Digital marketing, omnichannel, and social media.
- Consumer behavior analysis.
- Marketing plan and ROI measurement.
Financial management (70 h)
- Financial analysis and budgetary control.
- Liquidity, treasury, and financing management.
- Investment valuation and profitability.
- Corporate financing strategies.
- Financial risk management and compliance.
Human resources management (60 h)
- Attraction, selection, and talent development.
- Organizational culture and inclusive leadership.
- Performance evaluation and compensation.
- Change management and organizational transformation.
- Labor relations and corporate well-being.
General management (70 h)
Commercial management (60 h)
- Organization and management of sales teams.
- Sales strategies and distribution channels.
- CRM and customer loyalty.
- Forecasting and sales territory management.
- Sales KPIs and performance monitoring.
Operations management (60 h)
- Process management and continuous improvement (Lean, Six Sigma).
- Logistics and supply chain.
- Production systems and total quality management.
- Innovation in operations and automation.
- Operational sustainability and energy efficiency.
Master’s final project (70 h)
- Definition of the strategic business challenge.
- Analysis, diagnosis, and improvement proposal.
- Development of an implementation plan.
- Presentation and defense before the academic committee.
Teamwork, leadership, and negotiation techniques (60 h)
- Leadership styles and situational leadership.
- Motivation and cohesion of high-performance teams.
- Conflict resolution and mediation.
- Strategic negotiation and persuasion tactics.
- Coaching and mentoring for team development.
General management (70 h)
Marketing management (60 h)
- Segmentation and positioning strategies.
- Brand development and value proposition.
- Digital marketing, omnichannel, and social media.
- Consumer behavior analysis.
- Marketing plan and ROI measurement.
Commercial management (60 h)
- Organization and management of sales teams.
- Sales strategies and distribution channels.
- CRM and customer loyalty.
- Forecasting and sales territory management.
- Sales KPIs and performance monitoring.
Financial management (70 h)
- Financial analysis and budgetary control.
- Liquidity, treasury, and financing management.
- Investment valuation and profitability.
- Corporate financing strategies.
- Financial risk management and compliance.
Operations management (60 h)
- Process management and continuous improvement (Lean, Six Sigma).
- Logistics and supply chain.
- Production systems and total quality management.
- Innovation in operations and automation.
- Operational sustainability and energy efficiency.
Human resources management (60 h)
- Attraction, selection, and talent development.
- Organizational culture and inclusive leadership.
- Performance evaluation and compensation.
- Change management and organizational transformation.
- Labor relations and corporate well-being.
Master’s final project (70 h)
- Definition of the strategic business challenge.
- Analysis, diagnosis, and improvement proposal.
- Development of an implementation plan.
- Presentation and defense before the academic committee.
Participant profile
This master’s program is aimed at professionals with experience in management and leadership, as well as executives, entrepreneurs, and consultants seeking to strengthen their strategic competencies. It is also intended for individuals aspiring to senior management positions who wish to gain a comprehensive vision of the company, develop situational leadership skills, and master advanced management tools.
