Master's degree in digital innovation and business excellence

600 hours | 60 ECTS | Online
Master digital

Introduction

The Master’s in Digital Innovation and Business Excellence is designed to train professionals capable of leading digital transformation processes, implementing disruptive technologies, and creating competitive business models in the global economy.

This program combines strategic management, innovation, big data, and digital leadership with a practical, applied approach, preparing participants to lead organizations toward excellence in an ever-changing environment.

It is aimed at executives, consultants, technology professionals, and entrepreneurs who want to drive innovation projects and position themselves as leaders in digital business management.

Objective

To train professionals capable of leading digital innovation processes, integrating disruptive technologies, and transforming business models to achieve business excellence in a competitive and digitalized environment.

Methodology

  • Interactive classes and expert workshops.
  • Real cases and digital labs.
  • Simulators and business intelligence tools.
  • Ongoing tutoring and collaborative work.

Curriculum

01

Towards digital innovation: Keys and opportunities (60 h)

  • Fundamentals of digital innovation.
  • Impact of emerging technologies on business.
  • Open and collaborative innovation ecosystems.
  • Success stories in digital transformation.

03

Business intelligence and Big Data fundamentals (60 h)

  • Introduction to Big Data and advanced analytics.
  • Business Intelligence: Tools and processes.
  • Data-driven decision making.
  • Dashboards and digital indicators.
  • 05

    The company in the digital economy (60 h)

  • New digital business models.
  • Platforms, marketplaces, and the sharing economy.
  • Transformation of work and agile organizations.
  • Legal and ethical framework of the digital enterprise.
  • 07

    Managing change (60 h)

  • Models of organizational change management.
  • Psychological and cultural barriers to change.
  • Effective communication and internal engagement.
  • Agile change and leadership in transformation.
  • 02

    Digital leadership (60 h)

  • Competencies of the digital leader.
  • Leadership in VUCA and BANI environments.
  • Digital culture and transformational leadership.
  • Managing teams in virtual and collaborative environments.
  • 04

    Transformative technology: Advanced strategies for AI and others (70 h)

  • Artificial intelligence applied to business.
  • Machine learning and intelligent automation.
  • Blockchain, IoT, augmented reality, and emerging technologies.
  • Technology strategies and digital scalability.
  • 06

    Transforming the customer experience (60 h)

  • Customer Journey and experience mapping.
  • User-centered design (UX/UI).
  • Personalization and marketing automation.
  • Omnichannel and digital loyalty.
  • 08

    Master’s final project (70 h)

  • Development of a digital innovation project.
  • Diagnosis, analysis, and improvement proposal.
  • Integration of technologies and business strategy.
  • Defense of the project before an academic committee.
  • 01

    Towards digital innovation: Keys and opportunities (60 h)

    • Fundamentals of digital innovation.
    • Impact of emerging technologies on business.
    • Open and collaborative innovation ecosystems.
    • Success stories in digital transformation.

    02

    Digital leadership (60 h)

  • Competencies of the digital leader.
  • Leadership in VUCA and BANI environments.
  • Digital culture and transformational leadership.
  • Managing teams in virtual and collaborative environments.
  • 03

    Business intelligence and Big Data fundamentals (60 h)

  • Introduction to Big Data and advanced analytics.
  • Business Intelligence: Tools and processes.
  • Data-driven decision making.
  • Dashboards and digital indicators.
  • 04

    Transformative technology: Advanced strategies for AI and others (70 h)

  • Artificial intelligence applied to business.
  • Machine learning and intelligent automation.
  • Blockchain, IoT, augmented reality, and emerging technologies.
  • Technology strategies and digital scalability.
  • 05

    The company in the digital economy (60 h)

  • New digital business models.
  • Platforms, marketplaces, and the sharing economy.
  • Transformation of work and agile organizations.
  • Legal and ethical framework of the digital enterprise.
  • 06

    Transforming the customer experience (60 h)

  • Customer Journey and experience mapping.
  • User-centered design (UX/UI).
  • Personalization and marketing automation.
  • Omnichannel and digital loyalty.
  • 07

    Managing change (60 h)

  • Models of organizational change management.
  • Psychological and cultural barriers to change.
  • Effective communication and internal engagement.
  • Agile change and leadership in transformation.
  • 08

    Master’s final project (70 h)

  • Development of a digital innovation project.
  • Diagnosis, analysis, and improvement proposal.
  • Integration of technologies and business strategy.
  • Defense of the project before an academic committee.
  • Participant profile

    This master’s program is aimed at executives, consultants, innovation managers, engineers, technologists, and entrepreneurs who want to lead digital transformation projects, integrate disruptive technologies into their organizations, and develop strategies for business excellence in the digital economy.

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